Course outlines listing for subject: Business Marketing (4 courses)

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BUSMKT 703 Marketing Research Project (30 Points)

Explores marketing within the business environment through research of a marketing issue and the production of a written analytical research report that addresses that marketing issue.
Prerequisite: BUSMGT 751-754 with at least a B– average Restriction: BUSMKT 704

BUSMKT 706 Cases in Strategy (15 Points)

Focuses on the practical development, implementation and control of strategies needed to attain and sustain an organisation’s competitive advantage.
Prerequisite: BUSMGT 743, 751-753 with at least a B average
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BUSMKT 710 Consultancy Practice (15 Points)

Develops the tools and frameworks required to engage in consultancy work. Engages students in problem framing, identifying and employing appropriate methodologies, and developing and presenting solutions to specific problems. Considers the dynamics of client-consultant relationships.
Prerequisite: BUSMGT 751, 752, 754, 761 with at least a B average
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BUSMKT 711 Consultancy Project for MMktg (30 Points)

A research-informed consultancy project based on a marketing internship with a company or other appropriate organisation with written and oral reports of the findings.
Prerequisite: BUSMGT 743, 751-753 with at least a B average Restriction: BUSMKT 703, 704
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